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Ranchi (Jharkhand) March 09, 2018: Steel Authority of India Ltd. (SAIL), having clocked profits in third quarter of the current financial year (Q3FY18) after a gap of ten quarters, is now chalking the future roadmap for consolidating its performance. A massive two-and-half day deliberation exercise involving SAIL’s entire top management was organized earlier this week. Reviewing the performance and stressing on maintaining the growth momentum, Chairman SAIL Shri P K Singh reiterated that the Company will produce to potential and not just name plate capacity and will achieve the target of 21 Million Tonnes by FY 21.
The major take-homes of the workshop included special emphasis on value addition in the entire process along with higher production & sales volumes. The Company’s Modernization and Expansion Programme will enable SAIL to enormously increase its capacity and produce high margin products particularly from its new mills and market them.
The meeting brought forth the priorities in all the functional areas of Production,Marketing, Finance, Projects,Human Resources Raw materials & Logistics.Continuously improving on techno-economics for cost control and to become lowest cost producer, production beyond capacity, ramping up production from the new mills, prudently utilizing potential of existing mills by technology upgradation were some of the discussed areas to strengthen the production side.
Enriching customer experience through means of reorienting our marketing strategies and customer value management were the identified focus areas on the marketing front. The idea of productively engaging the complete pool of workforce and utilize the collective talent to create value in the organization were also discussed.
Chairman SAIL Shri Singh said “Cutting edge in business will be provided by the Company’s committed human resource as collective wisdom can do wonders.” He also added that growth can be achieved through hard-work, smart-work and teamwork. Shri Singh further said “We have to keep up the momentum of improving our performance and there is no reason to look back from here.” The strategies evolved during this brain-storming will be implemented during the year.